Do you want to drive organic traffic on your website and improve your web presence in search engines like Google, Bing, Yahoo etc.? If so, Search Engine Optimization or SEO is the key to success for your business.
A well-formed SEO strategy covers everything that will help you, such as website optimization, keyword research, backlinking, content generation, and even more. If you want success in short way, blogging is the best option to get noticed on the search engines.
Simply add a quality blog related to your business to your website and see how organic traffic boosts within short time. Here’s how it works –
Added Control
You have total control by developing your own content and hosting your own blog section. You can control what message to spread. You can decide what keywords to include and how to control links. You can have the power to improve your digital presence.
Variety in Content
Today’s search engines want helpful contents. Well, your website can have that kind of content for users. You are free to write almost anything and what you feel will help your audience, no matter if it matches with your business or not.
These days, most users look for the lists, how-to-posts, and various types of user-friendly content which may not be on your site. For example, if someone is looking for “SEO benefits of blogging”, they will find a particular post, not a page on a website. You can get your content set into various search queries and increase the number of click-throughs with blogging.
More Indexes
Every blog post is indexed as single page by search engines. Though having more pages doesn’t mean better ranking, but it still keeps bots of Google on your site for longer period and it will add more variety to content.
Backlinking
It is another important factor that most search engines consider to ranking your site. Without having a backlink, a website is considered useless by Google. If domain has a lot of backlinks, the content and the website are considered useful.
Link quality counts. Even if you have thousands of links but from low-quality or irrelevant websites, it won’t work. Instead, it will do more harm than good. You should have links from social networks and high quality websites related to your niche.
This is where blog comes to the rescue. Each blog post adds another link for sharing. It means you can generate your own backlinks when a post is shared on social media. In addition, some of your posts may be shared even more than others. So, you may find out what kind of content audience loves the most.
Improved Internal Linking
As discussed earlier, you can have added control on your content with blogging. So, you can decide when to link your posts to your site and what anchor text will be.
If it is done properly, internal linking is helpful for search engines know what your website is all about. Search engine notices when a keyword is linked in your blog post to a webpage related to it.
Up-to-Date Content
Sites which constantly update their content always remain in Google’s radar. So, a blog is the best way to keep your website fresh and up-to-date. An up-to-date content is also friendly for Google’s robots. It is also an organic and simple way to keep your users coming back to know what’s new on your site.
If you haven’t heard or heard already, content is the king and rules SEO. Content is the main source of best SEO strategies. Quality content keeps users engaged and gets shared by them. This is actually what search engines want.