We all are aware that the world is quickly moving from traditional to digital way of functioning. Internet users are growing exponentially with consistent expansion of electronic gadgets. You can also foster digital marketing in your business through a website or social media marketing.
You can easily create a website on WordPress at free of cost and social media platforms also don’t charge anything for creating an account or page. If you want a self-hosted site with custom domain then it cost around INR 1500-2000 for a couple of years. There are so many points to prove cost effectiveness of digital marketing but some major points that we need to consider are:
1. Conversion Rate is higher:
Let us assume an internet user who is already searching for a service that your company provides. Customer needs the service and you have a fair chance to catch him through organic index of search engines or paid advertisement. You can also gather customers through an effective social media page on different channels. It also gives you an opportunity to run paid ads at very reasonable budget through targeting of your audience.
2. Generate Better Revenues:
You can now easily recognize the location from where you are getting customers. Analytics and Insight section is available in almost every platform including Google, Facebook, and Twitter etc. You can even do this by asking your customers that how they come to know about your presence. It will help you to understand from which marketing method you’re getting high returns so that you can quickly customize your investments.
3. Easy to Scale & Adapt:
As with any marketing method, there’s initial investment required to get notify by your expected customers or clients. But with digital marketing, you can choose a daily budget on social media campaigns, display ads and search ads. You will come to know exactly how much that campaign will cost you. You don’t have to go in and renegotiate an ad spot to keep it running and your ad remain uninterrupted until you manually stop it.
If you want to explore other benefits of digital marketing, then you must read a valuable article written on “Importance of Digital Marketing in Your Business”
About The Author:
Harinder Negi : He is a passionate digital marketer, blogger, content writer and business strategist. Currently, He is working in a Make Your Brandz (digital marketing agency) as a digital marketing specialist with a relevant expertise in SEO, SMM, PPC, & Content Marketing.