SMO Classes

Chapter 1: Overview of Social Media Marketing

• Understanding the Social Media
• Why Your Business require Social Media?
• How to use Social marketing to create your business brand?
• Defining and Implementing the Social Media Plan
• Different Social Media Options
• SEO Guidelines for Social Media Optimization
• How to make money from SMO

Chapter 2: Social Networking and Bookmarking

• Analyzing different Social Networks
• Content Suited best for Social Networks
• Importance of Social Bookmarking
• Social Bookmarking Submissions
• How to get your submissions and content shared by others?
• Rules while “following” others in Social Networks

Chapter 3: Creating Blogs for Social Media Branding

• Understanding Blogs
• Setting up of Blogs on different Platforms
• Blogspot, WordPress, Typepad, Tumblr
• Promotion of Blogs through Blog Commenting
• Inserting Images, Videos and Content in Your Blog
• Choosing best themes for your blog
• Monitoring and Analyzing Your Blog Traffic through Google Analytics
• Link Wheel Creation
• Creating Tier 1, Tier 2 and Tier 3 with Several Blogs
• Tagging in blogging
• Creating Cloud Tags
• How tagging helps in blogging

Chapter 4: Utilizing Groups & Question Answers Communities

• Forum Commenting & Profile Making
• Google & Yahoo Groups
• Yahoo Answers
• Other Question & Answer Communities

 Chapter 5: Really Simple Syndication (RSS)

• What is RSS?
• Advantages of Using RSS
• Creating XML Files for RSS Feeds
• Difference between RSS and Atom Feeds
• Different tools for RSS Readers

Chapter 10: Pinterest Marketing

• An introduction to Social Media and Pinterest in particular
• What is Pinterest and why is it so different?
• Who uses it, and for what?
• How it works – the basics
• How it works – marketing techniques
• How it works – brand building and visibility
• Integrating Pinterest with other platforms
• How to use third part content to your advantage
• Establishing and keeping followers
• Encouraging conversation and engagement
• Driving visitors to your website through Pinterest
• Changing followers behavior through Pinterest
• Third party tools and applications
• Pinterest and legal implications
• The sector in which you operate and Pinterest trends
• Achieving your company/organisation goals on Pinterest

Chapter 6:  Facebook Marketing

• Overview of Facebook Marketing
• Facebook page creation instead of Account.
• How to earn likes.
• Building a Business brand over Facebook
• Facebook Advertising
• Facebook Apps
• Understanding and creating Facebook Groups and Communities
• Getting Facebook followers and Fans
• Interacting with Customer using Facebook
• Building Links Using Facebook
• How to  make money with the help of facebook.
• How to do marketing on a fan page?
• How to engage fans on your fan page?
• Facebook Posting / Sharing
• Use of Hash Tags on Facebook
• Black hat Facebook marketing
• Best Facebook apps for marketing your fan page
• Understanding Facebook groups
• How to do marketing on Facebook groups?
• Facebook marketing mix with other marketing platforms
• Case studies on Facebook marketing

Chapter 7: Twitter Marketing

• Overview of Twitter Marketing
• Creating a brand name over Twitter
• Twitter Marketing Strategy
• Twitter Tools to Manage Twitter
• Achieve Your Business Goals with Twitter
• Use of Hash Tags on Twitter
• Case studies on twitter marketing

  Chapter 8: Linkedin Marketing

• Overview of Linkedin Marketing
• Establishing Connection with Linkedin
• How to Grow Your Contacts over Linkedin
• Creating groups in Linkedin
• Creating Events in Linkedin
• Company profile vs. individual profiles
• Company Page Profile Creation
• Services / Products Addition
• Marketing on LinkedIn groups
• Black Hat in LinkedIn
• Understanding LinkedIn groups
• How to do marketing on LinkedIn groups?
• Case studies on LinkedIn marketing

Chapter 9:  YouTube Marketing

• Importance of YouTube Marketing
• How YouTube Works?
• Using YouTube as a Social Media Marketing Tool
• Utilizing the Video Embedding Features
• How to Make Your Videos Viral?
• Analyzing Your YouTube Insights

Chapter 11: Social Media Tools

• URL shortening Tools
• RSS Feed connecting tools
• Buffer and Hootsuite Social Media tools
• Image Sharing tools i.e. Google Picassa, Flickr, Photobucket etc.
• Tools to Increase followers and Fans
• Addmefast , like4like , likeasap etc