Review on Bajaj Electricals

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Internet is, I believe the favorite pass time of a number of individuals across globe. It is a bank of knowledge that transcends all geographical and intellectual boundaries. Today while I was surfing on social media, I reached and I was pleasantly surprised after going through it.

Bajaj Electricals is one of the most experienced Indian companies in the field of electrical appliances. The beautiful ads of Bajaj Electricals that were telecasted way back in 80s & 90s are my oldest memories with Bajaj. Since then, world has changed a lot and so has Bajaj! The most prominent thing which strikes about the website is the history. Bajaj launched its website in 1997! If I can recall correctly, internet came officially into India via VSNL in the year 1995. Thus, it won’t be an overstatement if we say Bajaj has been a pioneer of sorts in availability on internet!

The first thing which attracts one as you open it is the clean look of website. Unlike all those swanky, glittering websites, Bajaj Electricals website has a very clean and crisp look which is soothing to eyes. The design team deserves full credit for this! I must also mention the nice use of pictures which are brilliantly placed on the site.

Bajaj Electricals is equally into the consumer segment and the B2B operations. I remember the #MagicOfLight hashtag where they beautifully presented their monumental work in transmission of lines, LED lighting and much more. Generally, B2B segments is less to do with the normal audience, they are either not mentioned or mentioned just as a formality on websites. However, contrary to this, Bajaj Electricals site informs about the B2B segment brilliantly.

With the advent of e-commerce platforms, people have started purchasing their stuff online. Bajaj Electricals site has this interesting section of e-commerce where it’s products are available for sale. And guess what! They are offering some free vouchers and discount too!!

As I enjoyed browsing the site I have tried to have a technical review of the site using some online tools which is as follows:

With respect to loading time, the following data re-enforced my experience of a very fast response while browsing


The following analysis also suggests that all technical parameters of the site are optimal:


Upendra Rana

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