Google has recently introduced an entirely new tool to measure the SEO practices of a website. This tool also measures many other aspects of a website. You can download it at web.dev although the tool is currently only available in beta.
It is specifically designed to help designers and site owners. They can now apply modern web capabilities, and even provide analysis and recommendations.
According to Google, this tool came into the picture after over 10 years of learning about user requirements.
In this day and age, users strive for high-quality web experience and if it is not delivered, they are quickly disappointed. This drives potential consumers away. However, Google is of the belief that web can now overcome this challenge, providing consumers the best possible experience everywhere. It is as part of this belief that Google launched web.dev which provides audits for SEO, performance, accessibility and various other measures.
Web.dev looks for the following
Best practices: This ranges from everything from using HTTPS to using images in the correct aspect ratios.
Progressive Web App: This analyses your page against a baseline PWA checklist.
Performance: This determines any lag and audits for metrics like first paint.
SEO: Web.dev checks if you’re using the best practices to make your website discoverable or not.
Accessibility: This will check any common issues like preventable redirects that could deter a consumer from accessing your site.
As soon as you run your site through the system, it will return a list of issues with your website and rank it on order of high to low. High meaning high impact on website if it’s fixed and so on. You can also easily download a detailed report.